Moving beyond the traditional ‘buy and forget’ model, Peak3 offers a dynamic, flexible, and gamified insurance experience designed to meet the needs of modern consumers. Traditional insurance products often struggle with low engagement, particularly among younger consumers and small business owners. Rigid structures, complexity, and a lack of personalisation have historically limited customer interaction. Peak3’s accumulator model changes this dynamic by enabling insurers to issue multiple micro-policies over time, triggered by everyday customer activities.
This modular approach fosters continuous interaction and provides insurers with deeper insights into customer behaviour. Unlike conventional policies, accumulator insurance propositions accumulate coverage over time—customers build micro-insurance policies based on lifestyle events, such as card transactions or fitness milestones, creating a highly personalized protection model. They also enhance customer engagement and acquisition by integrating with digital platforms and ecosystem partners, ensuring insurers maintain frequent touchpoints throughout the policy lifecycle, boosting retention and brand presence. Additionally, these policies leverage real-time data insights, capturing granular data to improve risk assessment and enable insurers to develop more relevant products for cross-selling opportunities.
Peak3’s accumulator model is already driving innovation in the insurance sector. Successful implementations include SNACK by Income Insurance in Singapore, a financial lifestyle app allowing customers to accumulate micro-policies through daily activities. This gamified model has quickly gained traction among younger customers, significantly boosting engagement and acquisition. Another example is Grab’s Critical Illness Pay-Per-Trip insurance program in Southeast Asia, which provides gig workers with flexible, stackable coverage, issuing millions of policies annually based on completed ride-hailing trips.
“Insurers face increasing pressure to offer more personalised, flexible products that meet the expectations of digital-savvy consumers,” said Adrien Lebègue, CEO of EMEA at Peak3. “Accumulator propositions, uniquely enabled by our SaaS solutions, transform insurance into a seamless, daily experience—enhancing customer loyalty and unlocking new growth opportunities.”
To support accumulator propositions, Peak3 leverages its Graphene cloud platform and Fusion orchestration platform. These technologies enable insurers to manage multi-tiered policy structures, automate endorsements and claims, and seamlessly integrate with partners. By addressing the limitations of legacy systems, Peak3 empowers insurers to innovate and deliver next-generation insurance solutions. “As customer expectations evolve, insurers need agile, data-driven solutions,” added Esben Seyffart Sørensen, Chief Sales Officer, Europe, at Peak3. “Accumulator propositions deepen engagement but require a step change in digital capabilities to manage thousands of stackable micro-policies per customer.”
With its pioneering approach to customer engagement and technology-driven solutions, Peak3 is redefining the future of insurance, helping insurers stay ahead in an increasingly competitive market.
