The partnership builds on the companies’ success in on-demand microinsurance, introducing real-time, dynamic insurance offerings that seamlessly integrate with customers’ daily activities. By leveraging advanced underwriting technology, the collaboration aims to create accessible and tailored insurance products that evolve with policyholders’ needs.

As part of this initiative, Generali Hong Kong and YAS launched a travel insurance solution in November 2024 within the AlipayHK ecosystem. This offering automatically adjusts travel coverage up to 20 times based on a traveler’s spending, with a cap of HK$100,000. The flexible model is designed to provide frequent travelers with more relevant and responsive protection.

With real-time risk assessment capabilities, Generali Hong Kong is strengthening its ability to align coverage with customer behaviors, marking a significant step forward in digital-first, user-centric insurance solutions. The partnership underscores the growing role of insurtech in reshaping the insurance landscape and improving accessibility for consumers in an increasingly digital world.

Speaking about the new partnership, Windian Lai, Chief Business Officer and Intermediary Management of Generali Hong Kong, said, “This partnership with YAS allows us to integrate technologies such as GPS and AI into our personal lines underwriting. These tools enable us to deliver real-time solutions that adapt to customer lifestyles, ensuring a seamless and personalized experience.”

William Lee, Co-Founder of YAS Group, added, “Customers today demand more than traditional insurance; they want solutions that fit seamlessly into their lives. This partnership with Generali Hong Kong allows us to lead the industry into a new era of autonomous, always-on insurance solutions that resonate with the modern lifestyle.”