The agreement builds on NatWest Group’s existing protection collaboration with AIG Life, now part of Aviva, and aims to enhance the insurance offerings available to the banks’ customers. Under the partnership, bank and mortgage customers will have access to a range of Aviva products, including term life insurance, critical illness coverage, and guaranteed over-50s life insurance.
As part of the offering, customers will also gain access to Aviva’s Digicare+ app, which provides tools and resources to detect, manage, and prevent health and wellbeing issues.
Purchasing insurance will be streamlined through multiple channels, including mobile banking apps with pre-populated customer information, online platforms, and phone services. Additionally, term life insurance quotes will be integrated into customers’ digital mortgage application processes, simplifying their journey.
This collaboration underscores both companies’ commitment to providing accessible and innovative financial protection solutions to customers across the UK.
Daren Boys, Protection Portfolio Distribution Director at Aviva, said: “We are delighted that NatWest Group has chosen Aviva to help their customers put vital individual protection cover in place. The Group has a strong digital customer strategy that we are able to complement through our market-leading protection underwriting and pricing capabilities, which harness our comprehensive data science capability. We look forward to collaborating with them and continuing to innovate for their customers, building on the successful partnership they had with AIG Life.”
Lloyd Cochrane, Head of Proposition and Protection at NatWest Group, added: “Today’s announcement marks an exciting new phase in our partnership with Aviva. This new ability to offer Aviva’s protection insurance products to our retail banking customers feeds into our wider strategic goal of meeting our customers at their point of need. We look forward to rolling this out across 2025 and working with Aviva to optimize this new service.”
