Unum (NYSE: UNM) and Colonial Life, leading providers of financial protection benefits in the U.S. will collaborate with Nayya to transform the open enrollment, new employee onboarding, and life-event experience. Nayya, a leading insurance benefits experience and management platform, provides employers and employees with data-driven guidance, hyper-personalized benefits analysis and proactive cost-savings opportunities.

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Every year, millions of American workers enroll in employee benefits through their workplace during annual enrollment. During these few months, employees make crucial health and financial wellness decisions, which in many cases, can lead to important financial outcomes.

The cost of health care in the U.S. continues to increase with Americans taking on unprecedented levels of medical debt. About one-third of total health care spending in the United States in 2020 was spent on health insurance premiums and out-of-pocket payments, according to the Employee Benefits Research Institute.

“Employers are providing their employees a variety of choices across their core and voluntary benefits, wisely expanding their offerings to meet a new and diverse workforce”, said Tate Ficker, VP of Unum Ventures and Corporate Strategy at Unum. “Integrating Nayya into the Unum and Colonial Life experience introduces data science and AI-technology to personalize enrollment. We offer employees data-driven guidance and education to help them make the right benefit decisions.”

Nayya’s mission is to give consumers financial peace on their best days, and confidence on their worst. Nayya is changing the benefits experience for customers offering curated and confidential guidance on these topics: selecting voluntary benefits, comparing different health insurance options, adopting HSA/FSA/retirement plans, selecting wellness management plans and finding cost-effective prescription drugs and healthcare.

“We’re thrilled to partner with Unum and Colonial Life – to empower consumers and help them make more informed decisions about their health and financial wellness,” said Sina Chehrazi, Chief Executive Officer, Nayya. “They are taking an innovative approach by incorporating cutting edge analytics in the benefits experience, to improve open enrollment and transform consumer understanding in ways that will alter the trajectory of the industry.”