The collaboration aims to provide comprehensive insurance products to mass market customers in the region, starting with Brazil and Mexico.
Through this partnership, Prudential and 123Seguro will combine their strengths in customer service and technology. Beginning in 2024, the companies will distribute accident and health, life, and ancillary insurance products through 123Seguro’s robust digital platform, extending Prudential’s nearly 150 years of insurance expertise to a broader audience. The digital platform will offer a seamless, contextual, and simplified experience for customers, from purchasing insurance to processing claims.
Luciana Amano, Vice President and Head of Partnerships for Prudential’s International Insurance Businesses, highlighted the significance of the partnership: “Less than 20% of the population in Brazil and Mexico currently have life insurance. Our partnership with 123Seguro allows us to reach millions more Latin Americans and help them achieve greater financial security across all stages of life. This partnership not only offers comprehensive protection but also delivers a highly differentiated return on investment for our distribution partners through enhanced customer loyalty and innovative products backed by superior claims service.”
The partnership will initially focus on distribution through banks, fintechs, retailers, and the gig economy, with plans to expand into additional Latin American markets in the near future.
The partnership between Prudential and 123Seguro represents a significant step in transforming the insurance landscape in Latin America, making financial protection more accessible and tailored to the needs of the region’s growing customer base.
Martín Ferrari, CEO and co-founder of 123Seguro, emphasised the importance of the collaboration: “This agreement is a key milestone in our B2B2C strategy. By partnering with a global leader like Prudential, we can offer accessible and innovative insurance products through our network of distribution partners. We’re excited to enhance our portfolio with Prudential’s high-quality offerings.”
Join Prudential Financial Leaders at Insurtech Insights USA 2025 in New York
Join Daniel Gutman, VP, Future Growth, Prudential Financial at Insurtech Insights USA 2025 on June 4 to 5th at The Javits Center, New York. Daniel, along with other leaders at Prudential Financial are confirmed to offer valuable insights at the event. For more information, visit here: ITI USA 2025
