In The Car (ITC), a provider of digitally integrated insurance programmes for automotive OEMs and dealerships, has selected Earnix's Price-It pricing and rating solution and Filing Accelerator to accelerate its expansion into new US markets. The companies announced the deal on 20 October 2026. Terms were not disclosed.
ITC currently operates in two states. According to the release, the company will scale from two states into 18 additional markets.
Price-It lets ITC's business teams build, test, and manage pricing directly. Filing Accelerator automates filing documentation and helps keep filed and production rates aligned. The tools replace ITC's manual processes.
"The opportunity is to make insurance a seamless part of the vehicle-buying experience and scale that proposition across more dealerships and markets," said Matt Edmonds, CEO of In The Car. "As we move into more markets, we need pricing and filing capabilities that can keep pace with that ambition without adding unnecessary complexity. Earnix gives our team the control and flexibility to manage that growth directly and move faster."
"In The Car is rethinking how auto insurance reaches customers," said Robin Gilthorpe, CEO of Earnix.
In The Car provides white-labelled, digital-first insurance programmes that let automotive OEMs and dealerships offer coverage at the point of sale.
Earnix provides AI-based pricing, rating, and decisioning software for insurers. Its Price-It solution covers pricing and rating, while Filing Accelerator automates filing documentation and helps keep filed and production rates aligned.
For ITC, the move to Earnix's tools replaces manual pricing and filing processes as it expands beyond its two current states.
