The partnership brings exclusive marketing rights and designations to NFP, facilitating a deep connection between the brand and the NHL’s expansive fan base through various marketing, digital, and social media channels.
Effective immediately, NFP will enjoy broadcast exposure through Digitally Enhanced Dasherboards, a cutting-edge advertising platform utilized during premier NHL events such as the NHL Winter Classic, NHL Stadium Series, and NHL All-Star Weekend. The partnership promises to integrate the NFP brand into these events through community engagements, experiential elements, and prominently displayed branded dasherboards, in-arena, and in-stadium signage.
“Long-term partnerships are at the heart of NFP’s success and our relationship with the NHL is one that we are particularly proud of,” said Doug Hammond, NFP’s chairman and CEO.
He continued: “Over the past several decades, we’ve supported the League’s growth and success with specialized risk management expertise and insurance solutions. We look forward to continuing to deliver value to the NHL’s business while seizing the opportunities of this new element of our partnership.”
Eric Boester, NFP’s EVP and CMO, also commented, saying: “This is an exciting milestone in our relationship with the NHL and the growth of our sponsorship portfolio. With aligned values and an international focus, we’re looking forward to a collaboration that elevates our community impact and maximizes the value of the partnership for everyone involved.”
“NFP has been the NHL’s insurance broker for more than 30 years and a critical partner for NHL business operations,” said Keith Wachtel, NHL chief business officer and senior EVP.
He added: “We are thrilled to expand our long-term relationship into an official NHL partnership, NFP’s first with a national sports league. NFP sees the immense value the NHL audience can deliver to drive business, and through our partnership, NFP will be able to tell impactful stories to NHL fans and NFP customers around ways we are working together while also engaging with future customers through unforgettable hospitality experiences at tentpole League events.”
