Commencing on October 1, Insurify users will gain access to a variety of pet insurance quotes from multiple pet insurance providers.

Insurify is one of North America’s most successful virtual insurance agent and comparison platforms, raised US$100 million in Series B funding led by Motive Partners in 2021 – a specialist private equity firm focused on financial technology investments.

The insurtech was founded in 2013, when CEO and founder Snejina Zacharia, formerly an executive at Gartner, was confronted by an inefficient car insurance shopping experience where she had only two options: either spend hours on the phone with an agent or spend hours on lead generation websites that returned no quotes. Frustrated by the lack of a true online comparison experience, Zacharia decided to build the solution—Insurify, a virtual insurance agent with real-time quotes and the ability to buy insurance the way customers want, over the phone or online.

Speaking about the new collaboration, Zacharia, explained: “At Insurify, we’ve repeatedly heard from our customers that pet care costs are a leading concern. According to the American Pet Products Association, approximately 70% of Americans are pet parents, and we want to help alleviate the burden of veterinary costs. We are thrilled that we found Fletch early in our exploration of the pet insurance market. Fletch provides a highly configurable platform that resonated with Insurify’s tech-first approach.”

Sri Oddiraju, CEO of Fletch, commented: “We are excited to partner with Insurify to bolster their virtual insurance agent with a pet insurance offering. Pet insurance is a highly relevant product, and we believe the quickest way to insure Americans’ homes or cars may be through the doggy door.”

Oddiraju added:  “Through our open insurance protocol, we are quickly able to set-up new partners enabling valuable time to market benefits for brands, insurers, and everyone involved.”