The transformation goes beyond a new logo and color scheme – it’s a strategic statement designed to reflect the company’s decade of growth and its role in helping insurance leaders meet the demands of a rapidly shifting industry.
The new brand identity is anchored in a clear message: Build the Future You and Your Customers Want. This ethos reinforces INSTANDA’s commitment to empowering insurers to move faster, adapt more easily to regulatory and market changes, and launch innovative products across property and casualty, as well as life and health sectors.
“Our rebrand is more than just aesthetics; it represents the essence of what INSTANDA has become today,” said Tim Hardcastle, co-founder and CEO of INSTANDA. “It symbolizes our position as a committed global partner, empowering insurers and MGAs to rise to the challenges of a rapidly changing industry and deliver exceptional value to their customers.”
INSTANDA’s fully configurable platform is designed to help carriers capture high-growth opportunities in commercial lines, niche personal lines, and health insurance. By enabling clients to modernize existing portfolios, launch products in a matter of weeks, and scale with control and confidence, the company is positioning itself as a catalyst for meaningful digital transformation.
Derek Hill, co-founder and Group Chief Revenue Officer, added: “What sets our rebrand apart is its commitment to meaningful impact and call to action. We’re signalling to insurers globally that we’re rapidly approaching an inflection point where the gap will widen dramatically between the ambitious, agile insurers and MGAs versus those operating on legacy systems struggling to meet modern demands. Our aim is to fuel innovation, helping insurers write the future their customers demand.”
With this rebrand, INSTANDA is doubling down on its mission to redefine how insurance is built, delivered, and experienced – reaffirming its place at the forefront of industry transformation.