Fixle, a technology startup specialising in simplifying home maintenance and management, has officially launched after incubation within American Family Insurance, the company announced.

The launch comes in the wake of American Family’s decision to close its venture studio, Tenney 110, late last year.

Established in 2022 by industry experts Dave Theus, co-founder of HOMEE, and Amanda Schulze, Fixle aims to streamline how customers handle, maintain, repair, and oversee their home systems and appliances. The platform, designed to make collecting and accessing home information simple, secure, and connected, offers an end-to-end solution catering to property managers, home inspectors, service technicians, warranty underwriters, insurance adjusters, homeowners, and integration partners.

Fixle’s emergence marks a significant step forward in simplifying home management processes, offering stakeholders access to valuable information precisely when needed.

Theus, Fixle’s CEO, explained: “The launch of Fixle is a testament to the traction this innovative technology and our founding team have achieved. We extend our gratitude to AmFam, our partners, investors, customers, and advisors who continue to support Fixle. Moving forward, our focus is on delivering an outstanding customer experience, expanding our user base, delivering on our product roadmap and raising additional capital to fuel our growth.” 

Dan Reed, Managing Director and President of American Family Ventures., also commented, saying: “Our support for Fixle’s launch as an independent entity from AmFam reflects our confidence in their mission and the comprehensive solution they’re bringing to the table.”

He added: As a minority investor, we’re not just investing in a company; we’re investing in a vision that has already shown substantial interest in the market.”