These additions complement its existing solutions for luxury watches and high-value jewellery, allowing retailers to offer seamless, point-of-purchase protection for valuable items.

Embedded insurance, a rapidly expanding sector expected to generate $700 billion in global gross written premiums by 2030, integrates coverage options directly into the sales process. This approach simplifies the customer experience, enabling consumers to secure immediate protection alongside their purchase without the need for additional steps.

The launch of bike insurance is particularly timely, given the ongoing prevalence of bicycle theft in the UK. In 2023/24, nearly 67,000 bicycle thefts were reported in England and Wales, according to Statista, with only 1% of cases resulting in formal sanctions or prosecutions (BBC). The rising risk highlights the value of embedded insurance in addressing consumer concerns.

Similarly, high-end tech insurance meets a growing demand for safeguarding premium gadgets, which are increasingly susceptible to damage and theft. These offerings arrive as the UK luxury market, projected to surpass £20 billion by 2028, continues to grow. Despite the market’s expansion, many luxury items remain uninsured at the point of sale, leaving owners vulnerable. For instance, Watchfinder & Co. recently reported that £1.5 billion worth of luxury watches were stolen in the UK, underscoring the need for robust, integrated protection solutions.

Embri’s expanded portfolio empowers retailers to enhance customer trust and satisfaction by offering instant, embedded coverage for a wide range of valuable products.

Robert McCarthy, Non-Executive Chair of Embri and former retail executive at John Lewis and Waitrose, expressed his strong support for the expansion: “Embri’s innovative approach to embedded insurance means that customers can now protect their purchases immediately, as part of their buying journey. This not only simplifies the process but also ensures that people can enjoy their valuables without worry from the moment they leave the store.”

Craig Harper-Aston, Strategic Advisor at Embri, added: “The future of insurance is embedded. By integrating insurance at the point of sale, we’re removing traditional friction points and making it easier for customers to access protection when it matters most. We’re excited to bring this capability to high-end tech and bike insurance, where we know there’s a strong demand for convenient, real-time coverage.”

Simon Ball, Director at Embri, noted: “Our goal is to redefine insurance for luxury and high-value items. With thefts and high-value claims on the rise, we’re proud to offer a solution that addresses both consumer convenience and peace of mind. By embedding insurance within the purchasing process, we’re making insurance more accessible and relevant to today’s market demands.”