According to reports, the investment will enable First Connect to accelerate its growth and enhance its platform, providing independent agents with seamless access to a broader network of carriers and innovative tools.

First Connect addresses a critical need in the insurance industry by streamlining the process of connecting independent agents with carriers. The platform offers a variety of benefits, including:

• Simplified Carrier Access: Agents can easily discover and connect with carriers, reducing administrative burdens and accelerating the quoting and binding process.
• AI-Powered Validation: Automated E&O document verification streamlines the onboarding process for new agents.
• Enhanced Workflows: The platform provides efficient tools to help agents manage their business and serve their clients.

With Centana’s support, First Connect is well-positioned to revolutionise the insurance industry and empower independent agents to thrive in a competitive market.

“The insurance market is increasingly volatile, with agents and carriers grappling with fragmented systems and changing underwriting processes,” said Sarah Kim, Partner, Centana Growth Partners. “First Connect’s commitment to addressing the unique needs of independent agents caught our attention. The Company’s strong unit economics, impressive growth trajectory, and ambitious, talented team impressed us.”

“Our partnership with Centana marks an exciting phase of growth for First Connect, as we continue to harness the significant potential of the U.S independent agent market,” said Aviad Pinkovezky, CEO, First Connect.

“This investment allows us to double down on what matters most to our agents and carrier partners, which is strengthening our product and elevating our service potential. By expanding our team across product, engineering, sales, and account management, we’re well positioned to scale to meet the increasing demand for our solution.”

“Independent agents are the heart of the insurance industry – but need better tools to access the right carriers, grow their books and place risks seamlessly. We also know from conversation with Pruven LPs including Prudential, WTW, Lincoln, TIAA, Mutual of Omaha and others that carriers need better tools to engage and manage this vital partner channel,” said Ramneek Gupta, Managing Partner of Pruven Capital.

He added: “First Connect is revolutionising insurance distribution with a tech-native platform and we at Pruven Capital are excited to partner with the team in their mission to help agencies turbocharge their growth.”