Allstate plans to launch its own personal agentic assistant focused on protection in early 2027, CEO Tom Wilson told analysts on the company's Q3 2026 earnings call on 5 November.
The assistant will offer more accurate pricing, coverage context, and straight-through processing to consumers. It will also serve third-party personal agentic assistants such as Muse. According to Allstate's earnings presentation, its value proposition includes lower compute costs for third-party assistants, and insurers will be able to target customers and risks.
Through Allstate unit Answer Financial, the assistant will be able to review multiple insurance companies at once. Answer Financial sourced $504m of written premium over the last 12 months, according to the presentation.
Wilson said the platform has been in development for over a year, with the foundational technology in place and algorithms being tested. An Allstate executive said on the call that a name for the assistant has not yet been decided.
"We want to give customers more value every day in as many ways as we can, including leveraging technology," said Tom Wilson, CEO of Allstate. He added that "we're now marketing to machines and people, not just marketing to people."
The assistant is built on Allstate's Large Language Intelligent Ecosystem (ALLIE). According to the presentation, the Ask Allstate AI agent, available since July for ASC auto customers, handled 15% of ASC service chat volume through September, and 88% of customers said it met their needs.
Allstate is a US personal lines insurer. Its presentation shows personal lines new business up 125% compared with 2019.
