This integration allows users to compare and buy auto insurance from Root without leaving the Experian environment, streamlining the customer experience and reinforcing Experian’s goal of enhancing financial wellness through smarter digital solutions.
“As we continue to empower consumers with more ways to improve their financial health, we are excited to add Root Insurance to our marketplace,” said Rakesh Patel, Executive Vice President, ECS Marketplace at Experian. “Root’s innovative approach and customer-centricity align perfectly with our mission to provide a superior shopping experience and competitive rates that cater to consumers’ needs.”
Root, known for leveraging data and technology to personalize auto insurance offerings, sees this partnership as a key step in broadening its reach and impact.
“Root’s partnership with Experian strengthens our ability to deliver personalized, transparent, and accessible insurance to consumers,” said Jason Shapiro, SVP of Business Development at Root. “This collaboration reinforces our commitment to using the power of data and technology to drive innovation. Together, we’re empowering individuals to take control of their insurance journey.”
The addition of Root Insurance expands the range of options available on Experian’s digital marketplace, supporting its vision of making financial products more accessible and tailored to consumer needs.
