Zurich is strengthening its European presence with the acquisition of 4Care (For Care SpA) in Italy, while simultaneously introducing key enhancements to its private client insurance products in the UK.
In Italy, Zurich has acquired 100% of 4Care, a digital distribution platform for group insurance solutions, reinforcing its position in the Protection segment. Since 2020, Zurich has been 4Care’s exclusive partner, providing Long-Term Care (LTC) insurance to more than 60,000 individuals from corporate and association-based purchasing groups.
The platform allows employees of large companies and association members to access customized insurance solutions at competitive rates. The acquisition aligns with Zurich’s strategy to expand its Protection business, accelerate digitalization, and strengthen its market leadership.
Meanwhile, in the UK, Zurich has refreshed its private client insurance offerings, incorporating broker feedback to enhance its home and motor policies. Notably, the insurer has expanded its sustainability-focused ‘green cover’ from £5,000 to £25,000, encouraging eco-friendly property repairs. Additionally, Zurich has improved its jewellery coverage, addressing inflationary pressures by offering up to 200% of a listed valuation—or an additional £100,000, whichever is lower—if a valuation has been conducted within the past three years. These updates apply to both new and existing policyholders.
The 4Care acquisition and UK policy enhancements highlight Zurich’s commitment to growth, innovation, and customer-centric solutions, reinforcing its competitive position in both markets.
“We’re agile and adaptable with our product portfolio, offering our customers the most comprehensive cover we can. These changes have been developed in line with broker feedback and reiterates our long-term commitment to the high-net-worth market. Providing great customer service must be at the heart of our business. Our TNPS results have never been higher and it’s something we will continue to improve.” – Kevin Morton, Head of Zurich Private Clients and Personal Lines Partnerships.
