The acquisition follows a previous agreement made last December, termed as a “stalking horse” agreement within Ebix’s bankruptcy proceedings. The inclusion of Ebix’s life and annuity (L&A) assets in Zinnia’s portfolio is expected to solidify its position as a premier partner in the life and annuity industry. 

Zinnia aims to enhance its offerings by integrating insurance-focused CRM & agency management, research, quoting, illustration, and order entry tools, along with a comprehensive underwriting platform. These additions are anticipated to streamline experiences for advisors and their clientele. 

Ash Sawhney, President of Ebix Insurance Solutions North America, is set to lead Zinnia’s newly established Life and Annuity Exchange Solutions business. Additionally, members of the Ebix Life and Annuity senior leadership team, alongside all L&A employees globally, will join Zinnia as part of this acquisition.

Michele Trogni, Zinnia CEO, said: “The acquisition of the Ebix Life and Annuity Assets is transformative for Zinnia. The complementary nature of our solutions will enable us to better serve carriers, distributors, and consumers, expanding our reach as we build the modern rails of the insurance industry. We are thrilled to welcome the Ebix L&A employees to Zinnia and look forward to what we can achieve together for our clients.” –.

Ash Sawhney added: “This is a great outcome for our business. Zinnia’s commitment to invest in our products, people, and customer solutions will significantly advance our product roadmaps, which will only serve to benefit the entire industry. Zinnia has a clear vision for the future, and together, we will digitise the end-to-end processing of life and annuity products.”