Voya Financial Partners with Empathy to Introduce On-Demand Bereavement Support in Workplace
Voya Financial Partners with Empathy to Introduce On-Demand Bereavement Support in Workplace
Voya Financial, Inc. has announced a partnership with Empathy, an all-encompassing, on-demand concierge support system designed to assist grieving families in navigating the myriad of challenges following the loss of a loved one.

Empathy’s suite of services, which includes guidance and support for administrative, emotional, legal, and financial matters, is now accessible to employees enrolled in group term life insurance provided by Voya through their respective employers.

“Through our work with employers for their benefits offerings, our focus is on helping employees and their families with the many financial and emotional challenges that they face,” said Maleiha Russell, VP, Life, Absence & Disability Product at Voya Financial. “By extending the resources available to our customers through our new collaboration with Empathy, we are able to further support today’s workforce by providing full-circle care to navigate the emotional and practical challenges associated with loss. This new collaboration enables us to further demonstrate Voya’s core values and our focus on the holistic needs of our customers and their families.”

Through Empathy, employees will now have access to its Funeral Planning resources and Will Planning services. In addition, employees and beneficiaries can access Empathy’s comprehensive Bereavement Support that includes:

  • Bereavement Concierge: A Custom Care Plan, guidance from a dedicated Care Manager, and on-demand access to the Care Team.
  • Curated bereavement tools: Help with closing accounts and creating an obituary, probate and estate administration guidance, grief resources and more.

“At our core, Empathy is committed to changing the way that the world deals with grief and loss. As a part of that mission, we want to help alleviate the burden that comes with losing a loved one — giving families the resources and support that they need to navigate their next steps,” said Ron Gura, co-founder and CEO of Empathy.

He added: “Voya’s extensive coverage offering is a testament to our progress in fulfilling this mission and changing the way that people are supported in the workplace during their most trying times.”

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