Vertafore Acquires Surefyre
Vertafore Acquires Surefyre
Vertafore has announced its acquisition of Surefyre, a leading submission and underwriting platform designed to empower Managing General Agents (MGAs) and wholesalers.

This strategic move bolsters Vertafore’s AI capabilities, positioning the company to help MGAs increase operational efficiency, accelerate time to market, boost revenue, and reduce costs.

Surefyre’s technology, recognised for its AI-enabled, low-code/no-code design, will integrate seamlessly into Vertafore’s existing MGA ecosystem. The addition of Surefyre’s configurable agent portal and advanced underwriting workbench aims to streamline the quoting process and reduce policy issuance times, creating a more efficient and responsive workflow for MGAs.

This acquisition also introduces several key features to Vertafore’s suite of solutions. The new agent portal is fully configurable and supports the entire policy lifecycle, enhancing collaboration between agents and underwriters. Additionally, the underwriting workbench allows MGAs to rate and quote specialty P&C business across systems, driving efficiency and enabling a focus on the most profitable opportunities. The integration of AI-powered tools further accelerates the process, automating portal configuration and risk selection for faster, data-driven decision-making.

“We are committed to empowering MGAs with advanced technology,” said Amy Zupon, CEO of Vertafore. “With Surefyre’s platform, we’re setting new standards for speed, efficiency, and growth in the MGA space. This acquisition follows our successful integration of MGA Systems™, reinforcing our dedication to supporting MGA success.”

The acquisition comes amid substantial growth in the MGA market. According to a 2024 Conning Strategy Study, over 1,100 MGAs and program administrators in the U.S. are writing premiums exceeding $100 billion annually, creating a dynamic and competitive landscape. With Surefyre, Vertafore is well-positioned to provide MGAs with the advanced automation and flexible technology solutions needed to thrive in this environment.

By acquiring Surefyre, Vertafore reinforces its role as a leader in MGA technology, equipping MGAs with tools to adapt and succeed in an increasingly automated and competitive market.

Alex Bautista, co-founder of Surefyre, expressed his excitement about the merger. “Joining forces with Vertafore, a leader that shares our vision, offers new opportunities for innovation. Together, we’ll continue to push the industry forward with best-in-class insurtech solutions.”

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