Called the Sky Protect Smart Home Insurance package, the cover is underwritten by Zurich Insurance and features a suite of smart home tech products, including a video doorbell, indoor camera, leak detectors, motion sensor, and contact sensors. Customers can view their devices through an all-in-one app.

According to research conducted by Sky, over a quarter (27%) of those polled are considering purchasing new smart technology this year. More than a third (38%) of people cite the reasons for this as making them feel safer when away from home, allowing them to protect their home from intruders (33%) as well as increasing energy efficiency and saving money (28%).

Sky utilises captive audience to launch P&C product to customers

Stephen van Rooyen, Chief Executive Officer, Sky UK & Ireland, and Chief Commercial Officer, Sky Group, said the platform’s entry into home insurance was the latest innovation for the company. “We already make people’s lives easier at home through our TV, broadband and mobile services, and with Sky Protect, we’ll be able to take the pain out of home insurance.”

The insurance package also includes Home Emergency Cover, including access to trusted tradespeople; Buildings & Contents insurance or just Contents cover; Family Legal Assistance; Cyber Assistance Cover, and a 24-month fixed-price policy.

Tim Bailey, Zurich’s UK CEO, said: “Zurich is already developing new digital products and services to meet the evolving needs of our customers. This new partnership combines Zurich’s expertise and trusted insurance brand with Sky’s technology and significant customer reach, to help more people better protect their homes. By combining smart home technology with insurance, Sky Protect aims to prevent losses and provide financial peace of mind, should the unexpected happen.”