NSA insurance caters to drivers who may have difficulty obtaining standard auto coverage due to various factors. The acquisition of The General strengthens Sentry’s position in this market by combining the expertise and strong brand recognition of its Dairyland® brand with The General.

Moving forward, The General will serve as the primary brand for Sentry’s NSA insurance operations.

Pete McPartland, Chairman and CEO of Sentry, said:  “This marks an exciting new chapter for Sentry and The General. By bringing together Dairyland’s independent agent network and The General’s direct-to-consumer expertise, we’re uniquely positioned to offer greater flexibility and accessibility to drivers across the U.S. I’m thrilled to welcome The General’s 1,300 associates to the Sentry team and look forward to what we’ll achieve together.”

The General will maintain its office in Nashville, Tennessee, ensuring a smooth transition for both employees and customers.