The new offering integrates Cover Genius’ award-winning technology directly into SECUTIX’s platform, allowing customers to opt for ticket protection during checkout. The protection covers unforeseen circumstances such as illness or injury, offering peace of mind and encouraging advance purchases.

The partnership follows a successful pilot during the 2024 British Grand Prix at Silverstone, where the solution demonstrated strong performance in providing an intuitive and efficient protection experience for fans.

“This collaboration allows us to go beyond traditional ticketing by addressing a growing demand for flexible and reliable protection,” said Marc Mazzariol, Senior Vice President of Technology at SECUTIX. “Post-pandemic, customers are seeking greater assurance when booking, and Cover Genius delivers that with global regulatory compliance and continuous innovation.”

Kyle Keogh, Chief Business Officer at Cover Genius, added, “Live events are booming, and with that comes increased demand for ticket protection. Our partnership with SECUTIX empowers customers to book with confidence, knowing they’re protected. It also enables event organizers to manage refunds seamlessly, enhancing customer satisfaction.”

The solution is designed to be user-friendly and fully automated, reducing operational burdens for venues while delivering a better experience for attendees. A dedicated support team from both companies is already exploring future enhancements, including options like “Cancel for Any Reason” coverage.

This strategic collaboration positions SECUTIX and Cover Genius at the forefront of customer-centric innovation in the global events industry, offering protection that aligns with evolving consumer expectations.