The hire underscores Root’s continued commitment to the UK market as it scales operations and empowers insurers, MGAs, and insurtechs to build programmable, digital-first insurance products.
Parsons brings extensive experience in driving commercial growth and digital transformation, having previously held senior roles at Uinsure – including Head of Sales and Head of Digital Optimisation—and as Head of Product Development at Smartr365. He will work alongside Oliver Evans, recently appointed Head of Growth UK, to lead Root’s market expansion and client engagement efforts.
“Delegated authority business is a growth market globally,” said Parsons. “Entrepreneurial teams scaling MGAs and Coverholders are under more pressure than ever to deliver digital, compliant, and scalable solutions. Root’s platform is uniquely designed to empower MGAs, brokers, and insurers to lead in today’s rapidly evolving digital landscape. I’m excited to be joining the team at such a critical moment in Root’s UK growth story.”
Root CEO Charlotte Koep said Parsons’ appointment reflects the company’s growing presence in the region and its focus on enabling modern insurance distribution. “Cameron’s commercial leadership and deep understanding of distribution and optimisation in regulated markets will be instrumental in supporting MGAs and coverholders as they scale,” she said. “With Cameron and Oliver leading our UK growth, we’re in a strong position to deliver real operational and strategic value to our clients.”
The announcement follows Root’s broader strategy to support the delegated authority market with API-native technology that simplifies core operations and accelerates product innovation.
