INSTANDA went from UK challenger to a brand recognised on both sides of the Atlantic. It got there by showing up where its buyers make decisions.

27 October 2026

ABOUT INSTANDA

Insurance products in weeks, not months

INSTANDA is an AI-enabled, no-code Policy Administration and Digital Insurance platform for insurance carriers, Managing General Agents and brokers. Founded in London in 2015, it helps insurers design, launch and iterate insurance products in weeks rather than months - covering everything from product build and underwriting through to distribution and claims.

Today INSTANDA works with more than 80 tier 1 insurers and MGAs across the US, UK, Europe and Asia/Pac, and is growing at more than 40% compound annual growth year on year. Insurers who choose INSTANDA achieve on average over 40% faster product development cycles, 70% savings in technology-related operational costs, and a total cost of ownership of just 1% of managed GWP - with new products able to go from concept to go-live in as little as 8 weeks.

The market has recognised that pace. INSTANDA has raised over US$85 million in funding: $19.5 million in 2020, $45 million led by Toscafund in 2022, and $20 million led by CommerzVentures in 2025. It was named the MGAA Technology Service Provider of the Year in 2025 and a Technology Standout in Celent's Life Policy Administration Systems report in early 2026.

THE OPPORTUNITY

From UK challenger to global platform

As INSTANDA scaled from a UK challenger into a global platform, its biggest brand challenge was visibility. The insurers, MGAs and brokers making platform decisions in North America and across Europe needed to know who INSTANDA was and what its no-code platform could do - not just the buyers it already had relationships with in the UK.

The priority audience was the buying committee inside tier 1 insurers, MGAs and brokers: Chief Underwriting Officers, Heads of Digital and Innovation, and IT and Transformation leaders who decide which policy administration platform to build their next product on. Alongside them sat the wider ecosystem of system integrators, insurtechs and investors who influence and partner on those buying decisions.

Insurtech Insights is one of the few places where that whole buying ecosystem gathers in one room - in both INSTANDA's core UK market and the North American market it was pushing hard into. Partnering globally gave INSTANDA a consistent stage to build brand recognition, generate qualified conversations, and position itself as a category leader rather than a challenger.

tier 1 insurers and MGAs across the US, UK, Europe and Asia/Pac

in funding raised to date

from concept to go-live for a new insurance product

THE SOLUTION

A partnership, not a one-off sponsorship

INSTANDA built a genuine partnership with Insurtech Insights, showing up consistently at Insurtech Insights Europe in London and Insurtech Insights Americas in New York. The strategy was to pair a strong stand presence with a distinctive activation and senior speaking presence, so the brand did the work of starting conversations rather than relying on cold outreach.

01

Platinum sponsorship of Insurtech Insights Europe

A Platinum sponsorship gave INSTANDA prime visibility among the 6,000+ executives, entrepreneurs and investors who attend - and put it alongside the industry's biggest names at Europe's largest insurtech conference, in a way paid media alone would not have achieved.

02

A dedicated stand at Insurtech Insights Americas

A stand presence at the Javits Center in New York supported INSTANDA's North America growth push, complementing its Platinum presence in London.

03

The INSTANDA & Gusbourne Vineyard Experience

An on-stand English wine tasting and networking activation ran across both days of Insurtech Insights Europe. It became a genuine talking point on the show floor - a distinctive, very British moment among a sea of standard exhibitor stands, and a natural way to have longer, warmer conversations with senior insurance leaders.

04

Senior spokespeople and live demos at every event

Senior INSTANDA spokespeople were on-site at every event, demonstrating the no-code platform live and talking through real client outcomes.

Insurtech Insights puts us in the room with decision makers face to face, at the exact moment they are evaluating platforms and partners, rather than reaching them cold through a channel. The partnership across both London and New York meant we could build one consistent brand story across our two most important growth markets, the UK and North America, at the same time.

 

INSTANDA - on partnership with Insurtech Insights

Partnering with Insurtech Insights across London and New York has given INSTANDA a genuine home in the rooms where our industry's decisions get made. It is not just a sponsorship, it is a true partnership that has grown alongside us, from a UK challenger to a platform trusted by insurers and MGAs across the globe.

Helen Williams
Head Of Marketing, INSTANDA

THE IMPACT

Recognised on both sides of the Atlantic

Over the course of the partnership, INSTANDA has sustained strong compound annual growth, secured further investment to fund international expansion and grown its base of tier 1 insurer and MGA clients across the US and UK - with active expansion now underway into Asia Pac markets.

Insurtech Insights gave INSTANDA direct, repeated access to the exact buying audience behind that growth: the Chief Underwriting Officers, innovation leaders and transformation teams at tier 1 insurers and MGAs, at the two events that matter most in its core markets. The conversations started on the stand at Insurtech Insights Europe and Americas fed directly into the sales pipeline in both the UK and North America.

Insurtech Insights gave INSTANDA direct, repeated access to the exact buying audience behind that growth: the Chief Underwriting Officers, innovation leaders and transformation teams at tier 1 insurers and MGAs, at the two events that matter most in its core markets. The conversations started on the stand at Insurtech Insights Europe and Americas fed directly into the sales pipeline in both the UK and North America.

At Insurtech Insights

compound annual growth, sustained year on year

round led by CommerzVentures in 2025 to fund international expansion

executives, entrepreneurs and investors reached as Platinum sponsor in London

Beyond the numbers

Being a Platinum sponsor at Europe's largest insurtech conference, alongside its presence in New York, has helped INSTANDA move from a UK challenger to a brand recognised on both sides of the Atlantic - reinforced by independent recognition from Celent and the MGAA.

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