Jim Haggerty, head of Commercial Programs at QBE North America, said the collaboration reflects the company’s commitment to innovation. “QBE North America is excited to partner with Assureful to offer this innovative insurance solution to e-commerce merchants. Selling products online comes with challenges and this insurance solution offers customized coverage to meet the unique needs of merchants.”

In addition to the U.S. program, QBE Hong Kong has also partnered with Assureful to introduce a Pay-As-You-Sell Product Liability insurance program in that market.

Rohit Nair, founder and CEO of Assureful, said the partnership marks an important milestone. “This partnership with QBE North America represents an important milestone for Assureful. By uniting QBE’s scale and underwriting expertise with our GenAI-driven approach, we are bringing to market a unique insurance product purpose-built for e-commerce first merchants. There is simply nothing else like it today that gives consumer products companies protection, confidence and compliance that traditional insurers cannot match.”

The Commercial Programs portfolio at QBE North America includes Property and Workers’ Compensation programs. The company continues to emphasize its commitment to tailored solutions supported by underwriting and claims expertise.

QBE North America is part of QBE Insurance Group Limited, a global insurer headquartered in Sydney, Australia, with operations in 26 countries. In 2024, QBE North America reported Gross Written Premiums of 7.3 billion dollars. The division is headquartered in New York and operates primarily through its insurance subsidiaries.

Assureful is a venture-backed, AI-native commercial insurance program administrator licensed across all 50 U.S. states and Washington D.C. The company develops usage-based and embedded insurance solutions designed specifically for e-commerce merchants, providing scalable and adaptive coverage.