The Digital Pathway, launching today, offers a seamless, fully online experience designed to make life insurance more accessible, inclusive, and convenient for UK customers.
Polly, originally launched in 2015 as a life insurance brand, has grown into a comprehensive insurance provider catering to UK mums of all ages. It now offers income protection, critical illness cover, and household insurance, helping over 750,000 families safeguard their financial futures. Polly’s Life and Serious Illness Cover (SIC) products are underwritten by iptiQ, a subsidiary of Swiss Re.
With the introduction of Digital Pathway, Polly addresses a key gap in the market—accessibility and convenience for customers who prefer a digital-first approach when purchasing insurance. Research indicates that 23% of 18-34-year-olds never answer calls, and over half assume unexpected calls bring bad news. Polly’s new platform eliminates traditional phone-based interactions, allowing customers to apply for and manage life insurance policies entirely online, at their own pace.
By embracing fully digital underwriting, Polly is redefining how life insurance is delivered in the UK, making the process simpler, faster, and more customer-friendly for today’s digital-savvy consumers.
Technology meets inclusivity
“This innovation is not only about efficiency—it’s about inclusivity,” said Joshua Sargent, CEO of CLARK UK. The Digital Pathway ensures that customers, whether too busy for a phone call, preferring an alternative to one-on-one phone interaction, or even facing accessibility challenges like hearing impairments can access customised insurance recommendations in a secure and user-friendly way.
The platform uses cutting-edge technology to analyse a customer’s unique life situation, existing insurance coverage, and personal preferences through an intuitive questionnaire. Based on this information, it identifies their needs and delivers real-time, tailored recommendations. While the process is fully automated, the CLARK UK expert team remains available for personal assistance, ensuring a human touch when needed.
Milestone for scaling insurtech
The Digital Pathway launch is part of CLARK’s broader growth strategy in the UK, where the company has grown from 5 to 167 employees and aims to provide customers with access to insurance solutions in a manner that aligns with their preferences.
“This marks a significant step in redefining digital insurance distribution, ensuring that protection reaches those who need it most, in the way they prefer.” added Richard Kerton, Chief Distribution Officer of CLARK UK.
