Relation Insurance Services has acquired the assets of Wright Insurance Planning, an independent private insurance firm in St. Louis, Missouri, specialising in personalised life insurance and long-term care planning.
Relation announced the acquisition on 29 October 2026. The transaction went into effect on 1 October 2026, and terms were not disclosed.
Alongside life insurance and long-term care planning, Wright Insurance Planning also provides disability insurance, estate analysis, premium financing, buy/sell funding, key-person coverage, executive benefits, and charitable planning.
Chris Wright, president of Wright Insurance Planning, said: "Our approach has always been centered on understanding each client’s unique needs and developing thoughtful, personalized solutions. We’re excited to join Relation, a company that shares our commitment to relationships, service and doing what’s right for our clients."
Tim Hall, chief executive officer of Relation Insurance Services, said: "Chris has built a strong business around thoughtful planning, personal service and lasting client relationships. Their capabilities and approach to business are a natural complement to Relation, and we look forward to supporting the team as they continue to grow and serve their clients."
Relation Insurance Services is a US insurance brokerage offering risk management and benefits consulting. Insurance Journal ranks it within the top 25 largest agencies by revenue, and the company has about 1,450 employees across more than 90 locations.
Relation is backed by BayPine, a Boston-based private equity firm.
Chris Wright said joining Relation gives Wright Insurance Planning an opportunity to continue doing what it does best, while giving its clients access to the broader resources and capabilities of a national organisation.

