Leading cloud-based customer communications management (CCM) solutions provider, Messagepoint, and prominent codeless platform, Unqork, have forged a partnership to empower life insurers in the pursuit of modernising customer experiences effortlessly, without the need for coding. 

The strategic collaboration offers life insurers a codeless approach to swiftly construct and deliver highly personalised customer experiences across all channels, encompassing print and digital mediums, to seamlessly support the entire customer journey.

Farooq Sheikh, Global Head of Insurance at Unqork, notes, “The life insurance industry is evolving at an unprecedented pace. With our collaboration with Messagepoint, we’re ushering in a new era of flexibility, innovation, and agility, enabling businesses to move away from legacy systems and tap into the future.”

Both Messagepoint and Unqork boast a remarkable track record of success within the Life Insurance industry. Messagepoint’s codeless content hub is a trusted tool among leading life insurers, accelerating the management of content, communications, and experiences that underpin the entire customer journey. This encompasses marketing materials, onboarding documents, correspondence, claims communications, and policies.

Messagepoint’s unique modular approach to content management allows organisations to efficiently handle complex variations in communications, accommodating differences in clauses, disclosures, product information, etc., based on products, regions, or brand, all from a single master touchpoint. The centralised control provides unmatched speed and efficiency in content and communications management. Moreover, Messagepoint’s AI content hub enhances content and communications quality through improved readability, sentiment, and plain language.

Unqork’s codeless platform, on the other hand, empowers life insurers to swiftly develop robust, compliant, and enterprise-grade digital experiences and workflow applications up to five times faster compared to traditional code and low-code methods. Unqork’s codeless architecture standard is a pioneering force in moving beyond the cloud, liberating insurers from legacy code and propelling their businesses forward.

Together, Messagepoint and Unqork facilitate interactive communications, digital experiences, and workflows, delivering highly personalized customer experiences across all channels throughout the customer journey. This collaboration empowers insurers to:

• Modernise their technology stack for customer communications by adopting a cloud-based, codeless architecture and eliminating technical debt associated with legacy solutions.
• Maximise speed and efficiency in content management, communications development, and digital experiences development, accelerating time to market for customer communications.
• Optimise customer experiences with highly personalised interactions delivered through the customer’s channel of choice.

Life insurers can leverage this partnership to modernise experiences such as enabling customer self-service digitally, empowering customer-facing teams to respond quickly with standardised communications, and rapidly developing highly personalised digital experiences.

The joint offering from Messagepoint and Unqork presents a comprehensive solution for life insurers seeking to modernise their technology stack, enhance operational efficiency, and elevate customer experiences across all channels. Combining Messagepoint’s highly efficient and intelligent CCM platform with Unqork’s codeless development platform provides life insurers with a compelling solution to address the industry’s most pressing modernisation challenges.

“Messagepoint is the leader in enabling a codeless approach to managing the complex content variations and personalisation requirements that are essential to effective life insurance communications,” said Steve Biancaniello, CEO and co-founder of Messagepoint.

He added: “When Messagepoint is paired with Unqork, our customers are able to rapidly develop digital experiences and workflows leveraging that complex content, providing a faster path to digital transformation and a better customer experience.”

Author: Joanna England