Ethos Technologies has partnered with Liberty Mutual to broaden access to Liberty Mutual’s direct-to-consumer life insurance offering through a fully digital experience.
Under the collaboration, Liberty Mutual will utilize Ethos’ technology platform and underwriting engine to power an end-to-end life insurance journey that is entirely white-labelled under the Liberty Mutual brand. The solution enables customers to qualify for and purchase coverage instantly, without the need for a medical exam and by answering only a small number of health-related questions.
The new offering will be made available Liberty Mutual’s website as well as through its distribution partner network, supporting a wider rollout of simplified life insurance access.
The partnership reflects a continued shift toward digital-first insurance models, aimed at reducing friction and improving accessibility for customers seeking straightforward protection solutions.
Daniel Bernstein, Senior Vice President and General Manager of Strategic Partnerships, US Retail Markets at Liberty Mutual, said: “This partnership advances our mission to help people protect what they’ve built and prepare for the unexpected. By combining trusted protection with a digital-first experience, we’re delivering greater value through easier access and a modern customer experience. Ethos has built the kind of platform that lets us deliver on that instant decisions, no unnecessary friction, and coverage options that fit people’s lives.”
Chris Fioriotto, Senior Vice President of Insurance at Ethos, added: “Liberty Mutual is one of the most recognized and trusted insurance brands in the country, and we couldn’t be more proud to power their life insurance experience. This collaboration is a testament to what happens when a world-class brand and world-class technology come together with a shared belief that protecting your family should be simple, fast, and certain. We built Ethos to make that possible, and Liberty Mutual’s commitment to their customers makes them perfectly suited to bring that vision to even more families.”
