IAG Firemark Ventures Invests in Flood Data Startup 7Analytics
IAG Firemark Ventures Invests in Flood Data Startup 7Analytics
IAG Firemark Ventures, the corporate venture capital arm of general insurer IAG, has announced an investment in 7Analytics, a flood data platform that enhances insurers' ability to assess flood risks in response to urbanisation and climate change.

Founded in Bergen, Norway, with its U.S. headquarters in Boston, Massachusetts, 7Analytics leverages advanced geoscience and machine learning to develop predictive models for floods and landslides. These models help residential and commercial property insurers pinpoint flood risks at an individual asset level, providing critical insights amid increasing extreme weather events.

“In recent years, we have seen intense precipitation impact entirely new areas, and our platform assumes the next big event could happen anywhere,” said Jonas Aas Torland, Co-founder and Chief Operating Officer of 7Analytics. “This investment from Firemark Ventures will help our company accelerate, scaling both commercially and geographically.”

Scott Gunther, General Partner at IAG Firemark Ventures, emphasized the growing need for insurers to access real-time, data-driven insights. “We’ve seen first-hand the devastating impact of floods and major events on communities. As the frequency and severity of weather events continue to increase, having up-to-date information enables insurers to help customers understand their risks and take proactive measures to enhance their resilience.”

7Analytics joins Firemark’s expanding portfolio, which includes Near Space Labs and RavinAI. The latter has already transformed the claims experience for motor customers by reducing the average cycle time from claim lodgment to total loss assessment by 11 days through tow truck imagery analysis.

Gunther reaffirmed Firemark Ventures’ mission to drive innovation within the insurance industry. “IAG Firemark Ventures’ purpose is to bring the outside world into IAG by investing in and partnering with startups to transform how we deliver insurance. We have a proven record of successfully connecting our startup portfolio companies with our business to deliver on our purpose. We are thrilled to see what these global leaders in their categories can do for the Australian and New Zealand insurance market in 2025.”

This investment underscores IAG Firemark Ventures’ commitment to harnessing cutting-edge technology to address the challenges posed by climate change and evolving risk landscapes.

Join 7Analytics at Insurtech Insights Europe 2025 in London

Join the 7Analytics team at Insurtech Insights Europe 2025 on March 19th to 20th at Intercontinental London – The O2. 7Analytics has been confirmed as a sponsor for the Europe event, which will bring together over 6000 insurance leaders, entrepreneurs, investors and policymakers from 50+ countries, with 71% of attendees expected to be decision makers. 

For more information, visit here: ITI Europe 2025

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