Social Media Marketing
Social media can help you, the agent, to connect with your clients and community in a very impactful way, positioning yourself and your agency’s status in the insurance field. Make an impact by researching and writing on industry related topics that interest your clients. Be inspirational and educational in your posts. Make sure social media is something you can manage in-house, and select the channels that make the most sense for your agency, whether that’s LinkedIn, Twitter, Facebook or Instagram. Try test posts on each channel to determine which provides the best new business leads.
Data Driven
Thanks to data mining and social media, insurance companies are starting to target their marketing directly to specific consumers. The ability to tailor their coverages and policies to the right audience can be invaluable to insurance companies. The data-driven, computer savvy, innovative mentality commonly attributed to millennials make them prime candidates to help carriers create insurance products that truly speak to the right audience.
Change in Demographics
Younger business owners are driving a huge digital shift in the business insurance industry. By 2020, over 60% of small businesses in the U.S. will be owned by millennials and Gen-Xers (who range in age range from about 20 to 45). With this projection in mind, it’s clear that agents who wish to thrive in the future of the business insurance industry would be wise to consider adapting to the changing environment the industry continues to innovate in an increasingly tech-filled world.
Mobile Apps
Many insurance carriers now offer most of their services through mobile apps. Insurance agents can utilize these apps to give clients the ability to file claims, schedule inspections, track their claims process, direct message an agent with questions, or even submit video for appraisals.
For example, AmTrust appointed agents can create and bind policies that are designed to meet their clients’ needs with AmTrust Online. With commercial package coverage information for workers’ compensation right at your fingertips, you can get your clients set up with the products they need in minutes. Then your clients can use the system to make payments and update their information at their convenience.
Source: Am Trust Financial
