Since the beginning of the outbreak, the healthcare industry has been burdened by increased costs related to capacity planning and an escalated attention on infection prevention and control (IPC) in hospitals and clinics, which focuses on preventing harm caused by infections to patients and health workers. It is inevitable that once the pandemic begins to abate there will be a spike in deferred elective treatments and surgeries. Higher costs lead to increased premiums and now more than ever the pressure is on insurers to boost efficiency for improved competitiveness.
The solution, as we see it, is relatively straightforward. Quite simply, digitalisation is the answer to improved efficiency. Digital transformation has been the rallying call, however, Covid-19 has expedited the necessity to embrace digital technologies, with the emergence of work from home initiatives, online meetings, and the need to review documents digitally.
Recent industry-wide surveys have shown that consumers are resoundingly looking for online solutions. This is where insurers must be agile to modernise their systems and improve efficiency. Moving the insurance industry into the digital sphere provides consumers with transparency, speed of application and even claim submissions, with the added advantage of being able to track procedures and claims efficiently. Demonstrating that you are up to date with industry trends and competent in digital solutions will ultimately help attract new clients, retain existing relationships and continue to meet heightened customer expectations.
Digitalisation cannot be piecemeal; it must be encouraged across all operating models, business processes and customer engagement systems to ensure longevity in the market.
The power of digitalisation certainly came to the industry fore when offices were closed during Covid-19 prevention lockdowns. Digital solutions have ensured business continuity when people were unable to meet face-to-face. One of the safest and best ways to optimise the health insurance sector moving forward is for everyone to maintain the social responsibility that Covid-19 has taught us. Adhere to health and safety protocols, wear a mask, practise regular handwashing and sanitising, and maintain social distancing. Together we can guard against not only Covid-19 but other airborne diseases, which will ultimately ease the strain on healthcare worldwide.
Source: Gulfnews
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