Guardian Partners with Pelago Offering Tobacco-Free Initiatives
Guardian Partners with Pelago Offering Tobacco-Free Initiatives
Guardian Life has announced a partnership with Pelago, a leading digital clinic specialising in substance use management, to help Guardian members live tobacco-free lifestyles.

 Through this partnership, Guardian dental insurance members will receive guidance and support through a personalised and confidential tobacco cessation program that combines digital solutions with human coaching. This makes Guardian the first dental insurer to offer a comprehensive tobacco cessation program as part of dental benefits.

Guardian members seeking to quit tobacco will have access to a dedicated Pelago care coach, digital tools, cognitive behavioural therapy content, and nicotine replacement therapy if required.

The American Dental Association notes tobacco use as one of the largest causes of preventable illnesses in the US, and the CDC indicates that smokers have twice the risk for gum disease. Pelago’s research shows its users are five times more likely to quit over a year compared to other programs, with 44% successfully quitting after six months.

Jill Purcell, Head of Dental and Vision Product and Network Management at Guardian, commented: “Choosing to reduce or eliminate the use of tobacco can be a life-altering decision. But the road to quitting can be difficult. Whether it is our member, their children, or another covered family member leveraging the cessation program, Pelago’s services will help us be a better resource to individuals as they make daily well-being and lifestyle changes in pursuit of a tobacco-free life.”

Yusuf Sherwani, Co-Founder and CEO of Pelago, said: “While overall tobacco usage rates have declined, usage remains stubbornly high among workers in certain industries. With many employees getting dental benefits through their workplace, employers have an outsized opportunity to influence cessation efforts, employee well-being, and cost savings. Especially for small and mid-size businesses who might otherwise not be able to afford a stand-alone program, we’re excited to partner with Guardian to offer effective substance use management through our tobacco cessation support and include it as part of workplace-sponsored dental benefits.”

Source: FintechGlobal

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