Flow Introduces Platformless AI to Enhance Wholesale Insurance Operations
Flow Introduces Platformless AI to Enhance Wholesale Insurance Operations
Flow Specialty, a leading specialty insurance wholesale broker, today announced the launch of Platformless AI, a groundbreaking approach to redefining the wholesale insurance experience.

Traditional wholesale insurance models often prioritise larger clients or rely on rigid digital platforms that can hinder efficiency and personalised service. Flow’s Platformless AI addresses these challenges by leveraging artificial intelligence to streamline workflows and enhance broker-agent interactions.

By automating routine tasks and providing intelligent insights, Platformless AI reportedly enables brokers to focus on strategic initiatives and deliver exceptional service to their clients. This innovative approach enables brokers to maintain personalised communication channels, such as email and phone, while leveraging AI to optimize the entire submission-to-policy issuance process.

Flow’s commitment to flexibility extends to its partnerships with carriers and MGAs. The company works with a diverse range of markets, using various communication methods to ensure the best possible outcomes for clients. This approach enables Flow to provide tailored solutions for a wide range of specialty commercial risks.

“Our brokerage is unique because our technology is built to scale human service. We are empowering our brokers to focus on what matters — to have more meaningful conversations, to bring deeper insights, and to offer significant value for all deals. All without carrying the heavy mental load or margin pressures of traditional wholesale. It’s incredible to watch happy clients ripple all across the wholesale insurance value chain,” said Amit Ben Nathan, Flow Co-founder and Chief Product Officer.

Flow’s Specialty brokerage saw remarkable success, with a staggering 260% growth in 2024. This achievement underscores the effectiveness of Platformless AI in transforming the wholesale insurance landscape, enabling Flow to scale its operations while maintaining exceptional service standards.

Sivan Iram, Co-Founder and CEO of Flow Specialty, added: “Technology doesn’t matter if it doesn’t help us deliver 10x value to our clients. Flow’s vision is to deliver enterprise-grade service to every account, and we believe Wholesale 3.0 rises to the challenge.”

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