Earnix Unveils AI-Driven Platform
Earnix Unveils AI-Driven Platform
Earnix, a global leader in intelligent decisioning SaaS solutions for the financial services sector, has launched Earnix Lending Plus, a comprehensive AI-powered platform that merges advanced pricing analytics with automated credit risk decisioning.

The innovative solution is designed to streamline and optimise loan pricing and approvals for lenders.

Earnix Lending Plus offers a unique combination of pricing optimisation, simulation capabilities, and machine learning-based credit risk scorecards, enabling lenders to make rate updates and improve credit policies swiftly, without relying on IT support. By utilising the platform’s sophisticated analytical tools, lenders can also simulate how different credit and pricing strategies interact, helping them make more informed decisions.

The platform addresses a growing trend in the financial industry, where institutions are increasingly focused on improving lending efficiency to boost both loan volumes and profit margins. Earnix Lending Plus empowers lenders to manage the entire pricing and credit decisioning process through a single solution. Reducing manual interventions, speeds up credit approvals, and enhances the overall customer experience, all while driving profitability and improving portfolio performance.

Built specifically for pricing and risk teams in lending institutions, the platform provides specialised tools for modelling, pricing optimisation, and reporting, with no need for additional customisation. Its joint simulation feature allows users to forecast the impact of changes in decisioning logic, ensuring that lending strategies are refined for maximum business results.

With Earnix Lending Plus, lenders can expect improved portfolio performance, greater control over lending decisions, and an overall boost in efficiency across their operations.

Be’eri Mart, Chief Product Officer at Earnix stated “We identified a clear industry need for a unified platform that integrates both pricing and credit risk decisioning.”

He added “Currently, many lenders rely on fragmented solutions that complicate the decision-making process. Earnix Lending Plus simplifies this, allowing lenders to optimise each decision based on key performance indicators like risk, profitability, and volume.”

Join Earnix at Insurtech Insights Europe 2025 in London

Join the Earnix team at Insurtech Insights Europe 2025 on March 19th to 20th at Intercontinental London – The O2. Earnix has been confirmed as a sponsor for the Europe event, which will bring together over 6000 insurance leaders, entrepreneurs, investors and policymakers from 50+ countries, with 71% of attendees expected to be C-level executives. 

For more information, visit here: ITI Europe 2025

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