The funding will support the company’s expansion into the U.S. market and further development of its proprietary AI engine, the Strategic Advice Manager (SAM).
Headquartered in Canada with offices in the UK and U.S., Conquest has established itself as a major player in the Canadian market, where more than 60% of financial advisors use its platform. The company serves over 1,000 financial services organizations, including RBC, Manulife, BNY Pershing, and Raymond James, and is approaching 1.5 million financial plans created through its system.
SAM, Conquest’s AI-driven planning engine, is designed to help advisors and clients understand the impact of various financial decisions in real time. By running thousands of complex calculations, the platform helps deliver personalized, goal-oriented recommendations. CEO Dr. Mark Evans said the technology is helping move the industry away from outdated methods. “The era of inefficient and inaccurate trial-and-error-based financial planning is over,” he said. “As investors demand greater personalization in all aspects of their financial lives, we’ve unlocked the power of automation and real-time intelligence to bring the advice industry into the modern age.”
The company’s approach resonated with investors focused on digital transformation in financial services. “In periods of macro volatility, the need for a modern, comprehensive, and flexible financial planning platform becomes even more pronounced,” said Jade Mandel, Managing Director at Growth Equity at Goldman Sachs Alternatives. “We’re thrilled to partner with Conquest on their Series B as they further expand into the U.S. and continue to empower financial institutions to provide best-in-class financial planning at scale.”
Conquest’s ability to serve a wide range of clients was also a key factor for Canapi Ventures, whose General Partner Neil Underwood noted that “wealth management is a core growth driver for our 70+ bank LPs, where financial planning serves as a foundational pillar of the client relationship.” He added, “Conquest’s experienced team has built a modern, configurable, and AI-powered platform that enables institutions and their advisors to deliver intelligent, personalized guidance across the full wealth spectrum.”
With this new funding, Conquest aims to make personalized financial advice more accessible while positioning itself as a leading force in the evolving wealthtech landscape. Evans said, “Conquest makes it possible for investors at any stage of life to get the financial advice they deserve. We’re grateful to our partners for embracing our commitment to making high-quality advice more accessible to a broader range of families.”
