The collaboration brings together AXA Partners’ innovative B2B2C insurance and assistance expertise in areas such as Motor, Home, Travel, Credit and Lifestyle Protection, with bolttech’s strength as a global provider of end-to-end insurance and technology solutions, including device protection.
By combining these capabilities, AXA Partners and bolttech will create new commercial opportunities for their business partners, enabling greater potential for upselling and cross-selling. The partnership will focus on building strategic relationships with carriers, MGAs, reinsurers, and distribution partners across sectors such as telecommunications, financial services, utilities, travel, original equipment manufacturers (OEMs), and retail. This approach will expand market reach and meet a broader range of customer needs.
Stephan Tan, Chief Executive Officer for EMEA at bolttech, said that the agreement marks an important milestone in the company’s European growth. “This agreement marks an exciting step in bolttech’s growth across Europe, where we are seeing strong momentum for embedded insurance at scale. With AXA Partners, we are bringing together complementary capabilities and a shared ambition to deliver more value to partners and their customers through innovative insurance experiences,” he stated.
Gunter Uytterhoeven, Chief Customer and Strategy Officer at AXA Partners, emphasized the changing dynamics of customer behavior and the opportunities this presents. “Customer behavior is changing fast, creating new opportunities for telcos, banks, utilities, OEMs, retailers, and the travel sector to monetize new value propositions. Customers now expect tailored insurance to be seamlessly embedded in what they buy. Together with bolttech, AXA now offers the widest range of insurance solutions for B2B2C distribution in the European Union, UK, and Switzerland markets,” he said.
He added that the combination of AXA’s and bolttech’s insurance orchestration platform capabilities makes this partnership truly unique. “Generating more revenue from insurance distribution while providing greater value to customers is our promise to our corporate partners,” Uytterhoeven concluded.
This partnership represents a significant move in the European insurance landscape, positioning both AXA Partners and bolttech at the forefront of embedded insurance innovation and customer-centric solutions.
