The TechCanary founder will lead the expansion of the IVANS strategy and all business functions to accelerate the digitization of agency-insurer-insured connectivity and analytics solutions.
Applied Systems (University Park, Ill.) has announced that it has named Reid Holzworth as CEO of IVANS (New York). Holzworth will lead the expansion of the IVANS strategy and all business functions to accelerate the digitization of agency-insurer-insured connectivity and analytics solutions for the insurance ecosystem.
“I am incredibly excited to be joining IVANS at this digital inflection point for the insurance industry,” comments Holzworth. “IVANS is the superhighway of our industry, connecting more agencies, insurers and MGAs with automated data exchange than any other platform in our industry. I look forward to working with the talented members of IVANS and our ecosystem partners to create even greater value across the insurance lifecycle.”
As a technology entrepreneur, Holzworth has deep experience in both broker and insurer distribution environments. He was the founder and CEO of TechCanary, an InsurTech that Applied Systems acquired in 2019. TechCanary built a set of insurance solutions on the Salesforce platform to create choice and flexibility for agencies who prefer Salesforce.com. These capabilities have since been incorporated in Applied’s portfolio under the name Applied Epic for Salesforce. Applied affirms that Holzworth’s extensive industry experience, innovation-first mindset and commitment to simple, valuable customer experiences will be hallmarks of his leadership of IVANS and the expansion of its innovation strategy.
“At this digital inflection point in the insurance industry, IVANS is in a unique position to create game-changing connectivity and collaboration across the whole ecosystem,” comments Taylor Rhodes, Chief Executive Officer of Applied Systems. “Reid’s extensive industry expertise, proven ability to create technology products that agencies and insurers alike value, and commitment to innovation will be instrumental in accelerating the IVANS mission to increase digital connectivity, automation and collaboration among all stakeholders in the insurance lifecycle.”
Source: Insurance Innovation Reporter
LinkedIn
Twitter
Facebook

Post-VIP Roundtable Thoughts: Unpacking the (false) paradox of efficiency vs experience trade offs in insurance by Rory Yates
November 6, 2025
By Rory Yates: To discuss and debate this topic we ran a wonderful Insurtech Insights session with Amazon Business in their London HQ, and there was a stellar line up debating this topic, and I was honored to moderate it.

Zurich Strengthens Its Fraud Defences with Quantexa Real-Time AI, Connecting Industry-Wide Claims Data
November 6, 2025
Zurich Insurance is increasing the power of its real-time fraud detection by becoming the first insurer to partner with Quantexa in the UK.

Allianz Joins The Spark as Member; Sirma Boshnakova Appointed to Global Advisory Board
November 6, 2025
The Spark, the world’s first Global Prevention Lab, has announced that Allianz has joined as a member, with Sirma Boshnakova, Member of the Board of Management of Allianz SE, appointed to The Spark’s Global Advisory Board. This collaboration represents a major step forward in the insurance industry’s shift towards prevention-first strategies and measurable, sustainable impact.





