Admiral Partners with Google Cloud to Transform Customer Experiences
Admiral Partners with Google Cloud to Transform Customer Experiences
Admiral has forged a strategic alliance with Google Cloud to revolutionise customer experiences.

The collaboration entails a significant shift in Admiral’s core operations, as the company transitions its insurance policy administration and digital systems to the Google Cloud platform.

Under the terms of the agreement, Admiral will leverage Google Cloud’s cutting-edge technologies to develop innovative digital products and services, with a particular focus on enhancing its customer-facing mobile application. This move signifies Admiral’s commitment to staying at the forefront of digital transformation within the financial services sector.

The partnership with Google Cloud is poised to expedite Admiral’s time-to-market for new offerings by embracing containerized cloud applications and adopting advanced software development methodologies. Furthermore, Admiral aims to optimise operational efficiency by harnessing Google Cloud’s robust data analytics capabilities, while simultaneously enhancing customer service through the integration of AI and machine learning technologies.

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The collaboration spans across four key areas:

  • Data and AI: Admiral will harness Google Cloud’s powerful data analytics, machine learning, and generative AI capabilities to drive data-driven decision-making processes across the organization.
  • Digital Experiences: With a consolidated view of data, Admiral is poised to deliver personalized and seamless digital experiences to its customer base, offering tailored services and personalized offers. The integration with Google Cloud extends to bolstering digital channels such as the company’s website, mobile app, and contact center.
  • Operations: Admiral has transitioned its core policy management and billing platforms to the Google Cloud infrastructure, enabling the company to rapidly scale its technologies to meet evolving customer demands and improve its agility in rolling out new features.
  • Skills Development: As part of the collaboration, Admiral is committed to upskilling its workforce in cloud computing and data analytics, ensuring that its employees remain abreast of the latest technological advancements. The partnership extends to supporting external initiatives such as Code First Girls, in conjunction with Google Cloud, further solidifying Admiral’s commitment to fostering talent and innovation.

The alliance between Admiral and Google Cloud underscores a shared vision for leveraging technology to redefine customer experiences and drive sustainable growth in the dynamic landscape of financial services. As both entities continue to innovate and evolve, the partnership is poised to deliver enhanced value to customers while setting new benchmarks for excellence in the industry.

“With our customers at the heart of everything we do, Admiral is delighted to join forces with Google Cloud to help us achieve our strategic goals,” said Admiral CIO Alan Patefield-Smith. “Google Cloud’s cutting-edge tech and expertise allows us to accelerate our digital transformation journey and helps us to deliver forward-thinking customer experiences.”

“Admiral is an innovative insurer that has delivered many firsts to the market. We are proud to support its continued commitment to giving its customers the very best products and services across its insurance portfolio,” added Helen Kelisky, MD, Google Cloud, UKI. “We look forward to strengthening our existing relationship with Admiral to help it accelerate its change strategy and deliver even better experiences.”

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