Claudia Soh takes permanent leadership role after six months as acting CEO and CFO
Etiqa Insurance Singapore has appointed Claudia Soh as chief executive officer, effective August 14, as the insurer looks to build on its recent growth and accelerate its next phase of expansion.
Soh has served as acting CEO for the past six months while continuing as the company’s chief financial officer. During that period, she led initiatives focused on growth, operational efficiency, innovation and customer experience.
She brings more than 20 years of experience in financial services and insurance, with expertise spanning finance, strategic planning, risk management, mergers and acquisitions, investor relations and auditing. Her career includes experience at the Monetary Authority of Singapore and senior leadership positions within the insurance industry.
Etiqa said Soh’s appointment reflects the board’s confidence in her leadership as the company continues to strengthen its operations and develop new growth opportunities in Singapore.
“Claudia has demonstrated strong leadership, strategic clarity, operational excellence and resilience,” said Kamaludin, group CEO of Etiqa Insurance and Takaful. “Her ability to drive innovation, build strong teams and adapt to changing customer needs will continue to strengthen our market position in Singapore.”
Soh said her priorities will include using digital innovation, data-driven insights and partnerships to respond to changing customer expectations and improve access to protection and financial solutions.
Etiqa Insurance Singapore also plans to deepen its distribution capabilities and ecosystem partnerships. The insurer will continue its longstanding bancassurance relationship with Maybank while working more closely with the bank to develop integrated financial and protection solutions.
The company said it will also pursue partnerships across Singapore to develop products addressing customers’ evolving protection, savings and financial wellness needs.
Soh’s appointment comes shortly after Ageas agreed to sell its 30.95% stake in Maybank Ageas Holdings Berhad, the parent company of the Etiqa businesses in Malaysia and Singapore, to Maybank for €1.1 billion. The transaction is expected to close in 2026, subject to regulatory approval.
