Simply Business has launched a new business insurance app within ChatGPT in the U.S., alongside a separate rollout of a UK version, marking a further step in its digital distribution strategy.

The application connects ChatGPT directly to Simply Business’ indicative pricing functionality, allowing small businesses to receive an initial price by providing just three inputs: their business or trade, estimated annual revenue, and ZIP code. Users are then directed to the Simply Business website to complete the full quote journey and securely purchase a policy.

The move reflects a broader push to meet customers within the digital environments they already use for research and decision-making, streamlining access to insurance products and reducing friction in the buying process.

By embedding pricing capabilities into ChatGPT, Simply Business is aiming to simplify early-stage insurance discovery while maintaining a secure and structured path to full policy purchase through its platform.

David Summers, Group CEO at Simply Business, said: “In 2005, we set out to change the way small businesses purchase insurance. More than two decades later, we have over 1 million customers worldwide and we are continuing to evolve our capabilities to simplify the way they research and buy insurance. Launching this insurance app in the U.S. and the UK for small businesses in ChatGPT is our latest step in meeting our customers where they are and making the insurance-buying process an easier, better and fairer experience for them.”

Dana Edwards, Group CTO at Simply Business, added: “Small business owners are already using platforms like ChatGPT to research, plan and make decisions. By safely bringing insurance pricing into that environment, we’re removing one more barrier between them and the coverage they need. We designed the app with the safeguards that customers have come to expect – this kind of rapid, responsible innovation is precisely what our global technology platform is built for.”