Admiral Pioneer, the venture-building arm of Admiral Group, has partnered with Octopus Electric Vehicles to launch a personalised insurance offering for electric vehicle drivers using employer-sponsored leasing schemes.
Under the partnership, drivers will receive individualised insurance quotes rather than traditional fleet-rated pricing, marking a shift away from one-size-fits-all underwriting in the salary sacrifice EV market. Admiral Pioneer said around 75% of new drivers are expected to benefit from lower insurance costs, with average annual savings estimated at approximately £550.
The initiative reflects growing demand for more data-driven and customer-centric insurance models as electric vehicle adoption accelerates across the UK. By combining Admiral Pioneer’s insurance capabilities with Octopus EV’s digital leasing platform, the partners aim to deliver more accurate risk-based pricing and a streamlined customer experience.
The collaboration also highlights the increasing importance of embedded and personalised insurance within mobility ecosystems, particularly as insurers and mobility providers seek to differentiate offerings in a highly competitive EV market.
Industry observers say the move could signal a broader shift in how insurers approach underwriting in fleet and salary sacrifice schemes, with individual risk profiling emerging as a key lever for improving pricing fairness and customer value.
