USAA Names Rob Arena President of Life Insurance Company
USAA Names Rob Arena President of Life Insurance Company
USAA has appointed Rob Arena as President of USAA Life Insurance Company, effective January 5, 2026. Arena brings more than three decades of experience in life insurance, retirement solutions and asset management, as well as a personal connection to USAA’s mission and values.

Arena most recently served as co-president at Global Atlantic Financial Group, where he helped lead the company through a decade of growth and transformation. His career has also included senior leadership roles at The Hartford and Prudential, where he oversaw retail product development, management and distribution.

USAA Chief Executive Officer Juan C. Andrade said Arena’s expertise and values-driven approach will strengthen the organization’s ability to provide members with comprehensive life and retirement solutions. “Rob brings extensive expertise and a values-driven approach that will strengthen USAA’s ability to serve members with comprehensive life and retirement solutions that build financial security,” Andrade said. “His proven leadership in strengthening businesses, empowering teams and driving innovation to help families improve their financial security reflects the heart of our mission. With Rob’s leadership, USAA Life Company will grow, evolve and deliver protection, advice and exceptional value to our members at every stage of their lives.”

Arena has been a USAA member for more than 30 years, having first joined after college when he purchased his first car. His father, who served as a captain in the U.S. Army during the 1960s, instilled in him values of service, integrity and accountability that continue to guide his leadership today.

“I am honored to lead the USAA Life Company because our opportunity to help more military families achieve financial security has never been greater,” Arena said. “As a longtime member myself, I understand the importance of trust and protection and believe USAA is uniquely positioned to deliver meaningful solutions to members.”

In his new role, Arena will be tasked with maintaining the Life Company’s commitment and expertise while guiding the business toward growth, innovation and an expanded product suite tailored to the unique needs of military members and their families.

Founded in 1922 by a group of military officers, USAA is one of the nation’s leading providers of insurance, banking and retirement solutions. The company serves 14 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, USAA operates offices in eight U.S. cities and three overseas locations and employs more than 38,000 people worldwide. Each year, the organization contributes to national and local nonprofits in support of military families and the communities where its employees live and work.

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