The round was led by HSCM Ventures, with participation from Northwestern Mutual Future Ventures – the venture capital arm of Northwestern Mutual – along with other new and existing investors. This latest round values Inclined at a premium to its $16.5 million Series A raise in September 2022, reflecting the company’s rapid growth and expanding influence within the $5 trillion whole life insurance market.
“At Northwestern Mutual, our mission is to help Americans build financial security, including optimizing the value of their whole life insurance policies,” said Craig Schedler, Vice President of Venture and Corporate Development at Northwestern Mutual Future Ventures. “Digital tools like Inclined’s platform provide the seamless, intuitive experience policyowners expect when managing their finances.”
Historically, accessing the cash value accumulated within whole life policies has been complex and cumbersome. Inclined’s proprietary technology transforms this process by offering a fully digital, fast, and user-friendly experience.
The platform partners with whole life advisors to offer policyowners a secured revolving line of credit – called the Inclined Line of Credit (“iLOC”) – collateralized by their policy’s cash value. Advisors can quickly initiate applications, enabling clients to unlock liquidity for various needs at competitive rates. Borrowers can draw down or repay funds at any time, with no fees on the platform. The entire application process is automated and typically completed in under 15 minutes.
“We have thousands of whole life advisors actively leveraging Inclined’s platform to better serve their clients, and that number is growing daily,” said Joshua Wyss, CEO and co-founder of Inclined. “This funding will accelerate new product features and help us expand partnerships with Northwestern Mutual and other top carriers to unlock the $1.1 trillion invested in whole life policies.”
Northwestern Mutual’s investment underscores a shared commitment to empowering both clients and financial professionals with best-in-class digital solutions.
Inclined plans to deploy the new capital to enhance its technology, expand its team, and grow its reach with new whole life carriers and policyowners nationwide.
