The deal, originally announced in October 2024, underscores Ripe’s ongoing push to strengthen its presence in the marine insurance sector.
GJW Direct, established in 1826, is renowned for its specialist boat insurance products. Following the acquisition, the brand’s offerings have been transitioned onto Ripe’s proprietary insurance platform, Juice. This integration is expected to deliver a more efficient, digital-first experience for GJW Direct customers.
The transaction aligns with Munich Re Specialty’s broader strategic pivot, while bolstering Ripe’s position as a key player in the UK’s marine insurance market. The company already operates two other marine insurance brands—Insure4Boats and Craftinsure—and has indicated plans to expand further into specialist and SME insurance segments.
