wefox Unveils New Brand Claim: “wefox Empowering Insurance”
wefox Unveils New Brand Claim: “wefox Empowering Insurance”
Berlin-based insurtech, wefox, is unveiling its latest brand claim: "wefox Empowering Insurance." This new tagline signals the company's distinctive role, emphasising that it goes beyond the conventional insurance realm.
wefox Unveils New Brand Claim: "wefox Empowering Insurance"

According to wefox, the move signifies the insurtech’s expansion into a comprehensive suite of technology-driven insurance solutions.

wefox is one of the most successful insurtechs in Europe – and has advanced its proprietary technology platform by employing artificial intelligence, data analytics, and automation. The integrated platform streamlines insurance processes, elevate risk assessment, and enhance overall customer experiences, catering to a diverse range of stakeholders, including insurance companies, brokers, partners, and end customers.

Speaking about the new campaign, Julian Teicke, CEO and co-founder of wefox, said: “When we founded wefox it was with the simple promise of enabling people to be safe. We set ourselves the task of bringing insurance back to its roots – it had to be simple, easy, and fit for purpose so that people and all that they cherish are safe and protected from risk. We have always used technology to deliver on our promise.”

“Over time we have learned a lot. We have seen gaps in the insurance ecosystem and realised that with the wefox technology platform we could empower more of our peers, brokers, and partners and help keep all of our customers safe.

He added: “Empowering insurance makes sense and is the obvious next milestone in our strategic business maturity. It underscores our commitment to using technology to provide insurance products that meet the needs of today and the uncertainties of tomorrow.”

Author: Joanna England

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