The deal, completed on March 13, 2025, underscores VIG’s commitment to expanding its distribution capabilities and reinforcing its position in Central and Eastern Europe.

This acquisition follows VIG’s consolidation of its three life insurance entities in Poland last year into a single company—Vienna Life—which has since become the fourth-largest life insurer in the country. The investment in Phinance represents a continuation of VIG’s long-term growth strategy in the region, particularly through enhancing its multi-channel distribution model.

Phinance operates across a wide range of services including insurance, investment products, credit offerings, and financial advisory. The partnership gives VIG access to Phinance’s extensive customer base and well-established sales network, complementing the group’s existing operations in Poland, which include Compensa Non-Life, InterRisk, the digital insurer Beesafe, and pension provider Vienna PTE.

The acquisition was formally approved by Poland’s Office for Competition and Consumer Protection (UOKiK), enabling VIG to proceed with integrating Phinance into its broader strategic framework for the region.