Verisk to Acquire SuranceBay for $162.5M to Boost Life & Annuity Capabilities
Verisk to Acquire SuranceBay for $162.5M to Boost Life & Annuity Capabilities
Verisk, a global leader in data analytics and technology, has entered into a definitive agreement to acquire SuranceBay, a top provider of producer licensing, onboarding, appointment, and compliance software for the life and annuity sector, for $162.5 million in cash.

The acquisition will integrate SuranceBay’s offerings – including its flagship contracting automation software, SureLC™ – into Verisk’s FAST platform, a leading solution for life and annuity insurers. The move aims to streamline and automate workflows across the insurance lifecycle, reducing friction between carriers, agencies, agents, and consumers.

“This acquisition underscores Verisk’s commitment to investing in the life and annuity space to drive efficiencies across the ecosystem,” said Saurabh Khemka, co-president of underwriting solutions at Verisk. “The connection between carriers and distribution is more important than ever, and together with SuranceBay, we’re creating a scalable, future-ready ecosystem.”

SuranceBay’s SureLC™ software simplifies multi-carrier contracting and licensing processes by synchronizing with multiple data sources, allowing agencies and producers to manage compliance and onboarding tasks more efficiently. The company will become part of Verisk’s Life Solutions business, which includes a suite of components built to modernize and scale operations for life and annuity insurers.

Anatole Tartakovsky, CEO of SuranceBay, said the partnership was a natural fit: “Verisk and SuranceBay share a vision for using technology to make insurance distribution faster, simpler, and more efficient. This combination will deliver the end-to-end digital experience our clients need.”

Verisk’s FAST platform was recently recognized as a Leader for the fourth consecutive year in ISG’s Provider Lens™ for Life and Retirement Platform Solutions. More details on the financial impact of the acquisition will be provided during Verisk’s Q2 2025 earnings call.

The deal is subject to customary closing conditions.

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