Drawing on over 30 years’ experience in financial services marketing, communication and proposition leadership roles, Justin Harper joins LifeSearch as Chief Marketing Officer. Justin created multiple award-winning campaigns at insurer LV=, has been a leading voice in championing income protection and, more recently, led new ‘protection made simple’ initiatives as MetLife Head of Propositions.
Ed Axon joins LifeSearch as Chief Growth Officer, with a focus on attracting new, forward-thinking distribution partners. Ed has been working at the sharp end of insurance and insurance technology for the last ten years developing commercially astute, technology-led partnerships across the globe. Before working in the insurance sector Ed spend twenty years in the Media and Marketing sector developing brand campaigns and partnerships for some of the world’s biggest brands. Ed has worked with LifeSearch since January 2023 as a consultant in the role of Strategic Partnerships Director, developing the “PoweredBy Lifesearch” strategy and putting the unique LifeSearch hybrid offering at the forefront of distribution discussions with leading brands.
Justin and Ed both report to Debbie Kennedy and sit on the LifeSearch Executive Committee. Debbie Kennedy, Chief Executive at LifeSearch said: “It’s an exhilarating time for LifeSearch, as we invest in transformative technology and our talent to deliver contemporary protection solutions to more customers and partners. We’re thrilled to have Justin and Ed join the team at this crucial stage. As senior hires to our business, both Justin and Ed are seasoned professionals in their respective fields, with energy and vision to help us rewrite the playbook for success in the protection sector.”
Justin Harper, Chief Marketing Officer at LifeSearch said: “I’m delighted to join LifeSearch. I believe we possess a unique opportunity to forge new financial frontiers, through the fusion of innovation and traditions of our technology and talent. We already support over 1.6 million families; I look forward to showcasing the value of protection to millions more.”
Ed Axon, Chief Growth Officer at LifeSearch said: “I am pleased to take on such a critical role that will help to identify and pursue new opportunities for growth and help shape the evolution of LifeSearch as we continue to break barriers for protection. Our development of “PoweredBy LifeSearch” provides a perfect adaptable solution for our growing network of trusted partners; and I’m excited to lead its strategic rollout across the industry and new sectors.”
Source: LifeSearch
