The new AI advisor utilises proprietary technology built on a Retrieval-Augmented Generation model to create a hyper-personalised, conversational experience that simplifies and accelerates the insurance buying process. The system guides small business owners through every stage of their purchase journey by answering questions about coverage types, offering recommendations on suitable coverage limits, and helping them make confident, informed decisions.
By combining artificial intelligence with large language models, the platform intelligently interprets user intent and connects queries to a robust, human-verified knowledge base, ensuring responses are not only instant but also accurate. The tool features continuous learning capabilities through real-time feedback loops, enabling it to evolve and improve with each interaction.
Since its beta launch, Simply Business has reported strong results, including a 20% higher purchase rate among users who engaged with the AI advisor. The technology has also proved particularly effective with low-intent visitors, acting as an intent multiplier and generating a 9% increase in Requests for Quote when users interact with the tool three or more times.
Dana Edwards, Group Chief Technology Officer at Simply Business, commented: “Our AI-powered insurance advisor is another milestone in our efforts to simplify the insurance buying process for small business owners. Importantly, the tool marries advanced technology with the human touch by providing access to our highly skilled agents. We are not just implementing AI; we are pioneering responsible, effective, and scalable solutions that empower entrepreneurs to make confident decisions quickly.”
The launch marks an important step in Simply Business’s ongoing commitment to innovation and customer empowerment. By blending advanced AI capabilities with human expertise, the company continues to enhance accessibility, efficiency, and transparency for small business owners navigating the insurance landscape.
