If we think of the availability of data as a treasure waiting to be unearthed, then the insurance industry is in an enviable situation: it has a wealth of data on hand that other industries find hard to beat. Yet, many insurance companies are only just beginning to exploit their treasure.
In this whitepaper, Zühlke shows why it is worthwhile for insurers to actively pursue the path from a data-based to a data-driven company.
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